Nurturing Your eBay Donor Base
by Renee Swess The vast majority of people who buy things on eBay are customers. But as any successful eBay seller realises, they aren’t just buyers. You must remember that the customer is king, the key to maintaining a good feedback rating, and the key to repeat business that can keep an eBay sales venture afloat. Cultivating ongoing relationships with satisfied customers is the key to ongoing business. To those who sell on eBay to benefit nonprofit causes, customers are even more special: