Microsoft Wants Traditional Metrics for Digital; NYT’s Hansell on Privacy; Blodget Drinks Display Ad Koolaid
Email This PostYoung Bean Song, senior director of analytics at Microsoft’s Atlas Institute, thinks that “Web Advertising Needs Traditional Media Metrics” in his post on the Microsoft Advertising blog. Song writes that traditional media metrics are disowned by online marketers due to their own arrogance, ignorance and fear to adopt. “Any hope to unlock the two-thirds of dollars spent on traditional media needs to start with the fundamental metrics of all brand advertising: Reach, Frequency and