DRAFT! WORK IN PROGRESS! FEEDBACK PLEASE! Final version intended for The Seminal. Earlier this year, my multi-part series Lessons from Skittles for poets and activists explored Twitter-based activism. The series was inspired by Agency.com’s brilliant promotion for Skittles, the rainbow-colored candy. Within two days, Skittles got 3000 blog hits and major traditional media attention by replaced their home page with a Twitter feed of the #skittles hashtag. It seemed to me tha















