To serve and expand the franchise’s global fan base, the Oakland Raiders recently announced an unprecedented sponsorship of AirAsia, the largest low-fare airline in Asia. The highlight of the sponsorship is an AirAsia A340 airliner named “Xcellence” that is adorned with Raider imagery, including the Raider shield on the tailfin and an eye patch on the nose of the plane. AirAsia will also host a “1,000 Seats Courtesy of AirAsia” web-based contest in which students will be chosen at random fo